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Curate the web with Pinterest
During the past six months, the female contingent of Lava Row has become obsessed with Pinterest, a web application that allows users to “pin” and share items they find online through themed...
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Foursquare unveils new self-serve brand pages
Foursquare has long been a fantastic resource for consumers, offering exclusive discounts, recommendations and of course, bragging rights for venue mayors. On Tuesday, foursquare made a leap forward to...
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Beyond check-ins: writing useful tips on foursquare
On Wednesday, we talked about foursquare’s newly launched brand pages, which allow companies to leave their own tips at other foursquare venues. Today, we’ll discuss a few ways to make your tips stand...
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Lava Lunch: How to prepare your business for Google Plus
Our Lava Lunch series continues on Thursday, August 25th with a discussion about the newest player in the social networking space: Google Plus. Drop by for a full download on the basic functionality...
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Preparing your company for a social media crisis
Social networks are great for amplifying your company’s voice and reach – but they’ve also given a powerful megaphone to your customers, your audience, and the general public. Are you prepared for the...
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Measuring and monitoring your Facebook page
In the past year, we’ve seen companies big and small begin to use Facebook as a meaningful extension of their communications efforts. From customer service to social campaigns, more and more...
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Upcoming workshop: 2012 Social Media Readiness
Photo via birgerking On Tuesday, December 6th, we’re hosting a day-long 2012 Social Media Readiness workshop, designed to give businesses small and large an in-depth, advanced outlook on the social...
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Case Study: Veridian Credit Union’s “Surprise Squad”
At Lava Row, much of our work with clients takes place behind-the-scenes: helping companies build an internal social media team, providing employees with best practices training for social platforms,...
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Brew n’ View – Page One: Inside the New York Times
We’re teaming up with CDS Global to host a free screening of the documentary film Page One: Inside the New York Times at the Fleur Cinema on Thursday, February 23. You may RSVP using the form at the...
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Hy-Vee’s 24/7 approach to customer care via social networks
Greetings, all. We hope you’re full of holiday cheer and merriment. In 2012 we’ve continued to focus on helping our clients with digital media training and education services, and we wanted to share...
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